Design created for Lake Effect Co.‘s Summer Collection.
A mix of handlettering with a rustic typeface and anchor icon kept this design Midwestern low-key and nautical with a touch of whimsy.
Rustic materials, patch-like logos, and moody hues were the inspiration for the typeface selection and placement.
The Lake Effect Co. Mission
When the founder, Katherine, contacted me to handletter her quote I fell in love with her shop’s mission. Not only is she creating a culture of lake lovers but 5% of every purchase benefits the Alliance for the Great Lakes to give back to the health and sustaining of our Great Lakes. I believe in it fully and was honored to be part of it in this way. The design is on tank tops and stickers for her Summer collection.
Emily was a dream to work with. Right from the beginning of our conversations, I could tell she understood the direction I wanted to go, but still asked the right questions (though not too many) to ensure she had the angle I was going for. As a lake girl herself, I knew I could count on her inspiration from the water to create something meaningful for my brand (a lake living retail brand), which has in turn been a huge hit among my customers. Working with a heart-centered designer like Emily will always pay off 🙂
Owner of Lake Effect Co.