Print materials for the Nucraft showroom for NeoCon, the largest commercial furniture conference in North America.
The showroom theme was “Gather” for Nucraft’s Neocon event. Nucraft is a high-end commercial table manufacturer so the theme of gathering around the table for a meeting was a good fit. Print materials visually integrated natural wellness with on-trend colors to compliment the showroom space and furniture being featured during the event.
Posters were color-coded to reflect how the showroom was organized. Certain furniture represented certain kinds of meetings. For example the dark blue area on the showroom map represented products for quick 15-minute meetings and the light pink for more personal office space. An accompanying showroom booklet was created with more detailed product information to aid a guest as they walked through the showroom.
Nucraft hosted multiple events around the week-long conference and needed invitations to invite their customers and clients to each. The theme shows through in a grid format with nature-based photography, neutral tones, and the event details.
Little pops of the “Gather” theme were placed around the showroom to compliment the high-end furniture and rich textures.